The KNOWLEDGE COTTON APPAREL brand name and trademark have been carefully designed to communicate our passion for open, honest, respectful and sustainable values. Our focus is the design and production of contemporary men’s fashion apparel that considers quality, history and sustainable principles above all else.

Knowledge
We aim to both capture and share the knowledge we find in our pursuit of the best Organic material and practices available. Our foundation is the knowledge of our own history and experiences. Likewise we hope to enable a greater exchange of ideas, education, and enlightenment for the benefit of our products, our consumers, and our Earth.

Cotton
Cultivated and processed into fabric for more than 7000 years of human history, Cotton is one of the oldest and remains one of the most important materials in our lives to this day. Cotton fabrics offer superior breathability, wearability, washability, and comfort. At the same time, conventional Cotton farming is one of the most water-intensive and the most toxic crops across all types of agriculture. Thus, our choice to use only high quality and handpicked, 100% Certified Organic Cotton in our apparel. We use this Organic Cotton in all body fabrics, ribs, collars, tapes and strings.

Apparel
With a foundation of over 40 years of experience in the making of fine quality fabrics for apparel and sportswear products, we understand what goes into a finished garment is as important as what is printed on it. Involved in all aspects of the production cycle from raw material to final garment, we truly believe that a continued focus on quality really does create a whole greater than the sum of its parts.

Owl
The Owl device in our KNOWLEDGE COTTON APPAREL logo represents our unique brand personality, character and key values; natural, honest and approachable. A knowledgeable, curious, strong, kind and contemporary character, the Owl is easily identifiable and matches the simplicity and balance between contemporary and traditional personalities found in our brand name and word mark. Known as a very keen, smart and proud bird in nature with an amazing ability for vision and sensory detail, we aim to parallel these attributes in our clothing and through our acuity to important ecological issues.

Collections and Product Design
Our design works to combine classic and casual styling with a contemporary feel. We are inspired by our own history and our passion for authentic casual wear with a unique rugged character. Devoted to the perfect fit, the fine detail and the best durable quality, we believe in celebrating a life of leisure, athletic spirit and our connection to nature. We believe what characterizes good design is the ability to create a fresh look and feel while keeping true to our unique brand aesthetic and ensuring consistency in quality and approach from season to season. Most of our garments have been specially treated and washed to give each garment character and to support the appearance of time and history.