KNOWLEDGE COTTON APPAREL is built on over 40 years of family experience in design, innovation, responsible environmental practice, and passion for quality. These fundamental standards remain at the core of our business philosophy today.

The heritage and legacy of KNOWLEDGE COTTON APPAREL began in the year 1969 when J.Mørup Stof was found in the small town of Herning, Denmark.

Today, KNOWLEDGE COTTON APPAREL is a family firm where tradition is more than storytelling. Tradition and family knowledge are used every day — Only in this way, we believe is it possible to create quality products that will inspire the next generation, in another 40 years. Being good to the environment, Being good to humanity – this is what drives KNOWLEDGE COTTON APPAREL.